R&D and Innovation in Energy Efficient Products
•
Low Cost Base
Most labor intensive functions including HQ, R&D and
production plants located in low cost countries (LCC)
•
.
•
Economies of Scale
Huge production capacities in Turkey and Romania
- REF and WM in Turkey are the largest plants
under one-roof in Europe
High capacity utilization ratios, especially in largest
production hubs (min. 80%)
Geographical Proximity to Target Markets
Production hubs, serving nearby geographies with
favorable lead times
-
- Europe, CIS and N. Africa from Turkey, Romania
and Russia
Sub-Saharan Africa from S. Africa
ASEAN and China from Thailand and China
May 2020
Cost Competitiveness
PT
ES
SE
FI
$80
EE
LV
IE
GB
Arce LT
BY
NL
PL
BE
DE
LU
CZ
SK
FR
CH
AT
HU
SI HR
RO
IT
BA
RS
BG
ME
MK
AL
GR
UA
RU
TR
GE
AM AZ
12
< 7
[7-14)
[14-24)
Hourly labour cost (for industry activity)
(EUR/employee)
[24-32)
>32
Source: Eurostat 2016, Arçelik estimates for Turkey and Russia
n.a..
KZ
ArçelikView entire presentation