B2B Growth Avenues

Unique Business Mix... Subscribers Jun 22 ARPU H1 22 Revenue B2C (71% of '21 Rev.) Users that subscribed directly through website or mobile application and paying directly or through a 3rd party app store or carrier billing partner 5.6m €4.6 B2B (27% of '21 Rev.) Users that have access to Deezer's service through a distribution partner 3.8m €2.5 / €4.4 ex BR €107m New Verticals Economics at Scale Streaming-adjacent services such as well-being, e-learning... €283m FY 21 Adj. Gross Profit(1) 24.9% FY 21 Marketing % of Rev. 20%+(2) FY 21 Source: Company information.Does not include "Other" segment: Advertising, Brand partnerships and Livestreaming. (1) See appendix for definition of adjusted metrics. (2) Includes Royalties for Trials. 19.7% Less than 5% 70%+ (Fixed content costs) Less than 5% (Cross-sell and B2B monetization) 71

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