Creating Shared Value - 2020 Strategy & Results
Financial Education
Itaú
1994
Economic plan "Real"
Credit expansion
New banking products
Banking inclusion
60,1% is the credit-to-GDP ratio in Brazil. In
2004, it was less than 25%
1/3 of the population does not have bank
account**
3 out of 10 Brazilians save money- 68%
of them through saving account**
1960
$
High inflation
Overnight
Purchases to optimize salary
■
Our strategy
Promote financial education
1
and transparency focusing on
customer satisfaction
2
Offer knowledge and appropriate
financial solutions for each goal of
the customer's lifetime
3
Multipliers Program
100% of managers of Customer-Site Branches were trained in
financial education. Since 2012 more than 230 lectures and 7,000
customers affected
Impact Assessment
(% clients)
Investments
59,0%
Pension
40,0%
26,0%
17,0%
Program
Impact
2012
2014
+7p.p.
2012
2014
Make assertive offers: the right
product at the right time to the
customer
Sharing Financial Education Content
investiré
Online platforms with didactic videos,
tutorials and guidance on Credit,
Insurance and investment: 2.7 million
views in 2014
Program
Impact
+ 8p.p
Review the offer of debt renegotiation products
considering concepts of financial education and
transparency. The new offer has a higher level of
product hiring
*Source: Brazilian Central Bank, as of December 2014. ** Ibope-CNI - june 2012View entire presentation