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Investor Presentaiton

nuuday In brief Business and strategy Performance Corporate governance Financial statements ....... Letter from the CEO Delivering the new Nuuday e make sen technolo The Nuuday team looks back on 2022 with substantial pride as a year when we rapidly accelerated our transformation. On arriving in June 2021, I set out the ambition to fundamentally transform Nuuday into a best-in-class telco on a par with key European peers. Specifi- cally, we want to be the preferred pro- vider for Danish consumers and busi- nesses, delivering the best customer experiences and in the most digital way. In 2022, we took the first major steps to deliver on that promise, as we laid the foundations for the new Nuuday. Technology - a new modern IT stack We have begun replacing our legacy technology systems, some of which are up to 40 years old and no longer suitable for the modern telco market. Not only have they contributed to an excessive cost base, but they have also inhibited our ability to design the very best cus- tomer experiences and shift our interac- tions with our customers to the digital world. After a rigorous RFP process, in June we signed a contract with Netcracker to replace our complex legacy systems with a new modern IT stack. Our strategy is radical; to replace our entire BSS and OSS stacks with a 'best of suite' (i.e. an end-to-end) 'greenfield' cloud-based IT stack. Given the age of our existing sys- tems, we rejected the more typical telco IT transformation - 'best of breed' which replaces certain components and had been tried multiple times at TDC without success. - Our chosen approach will accelerate implementation, provide easy access to product development shared with major telcos worldwide, and radically lower costs inside and outside IT while consid- erably enhancing the stability and secu- rity of our technology. Together with Netcracker, we have made excellent progress. We will launch in H2 2023 with our consumer business, and we have already successfully com- pleted the key work for phase 1 in accordance with our timelines by the end of 2022. This includes simplifying our product portfolio and completing the blueprinting and design phases. Improving our customer experience In advance of the new technology plat- form, we have made very significant progress in transforming the Nuuday Annual Report 2022 5
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