Investor Presentaiton
MINISTRY OF COOPERATIVES AND SMES
REPUBLIC OF INDONESIA
IB Potential in Wellness Toursim
According to IB promotion program by UN-ESCAP in 2019 in Indonesia
Strengths
Rich and diverse culture of holistic wellness
including several signature experiences.
Indonesia is second largest market for wellness
tourism in Southeast Asia with 1.3 million direct
employees and annual growth rate of 21.5% from
2015-2017.
Weaknesses
Indonesia lack behind regional competitors in
terms of sustainability, sanitation, hygiene and
safety in the tourism sector.
Limited market linkages and capacity of BOP to
engage in wellness tourism.
No international brand reputation of wellness
tourism in Indonesia (outside Bali).
Opportunities
•
World trends of health and holistic wellness
tourism, especially in high-paying markets like
USA and Europe.
Wellness tourism has high potential for quality
tourism with high-value products and services.
Wellness tourism has high potential for IB.
Threats
Risk of over tourism with quality issues for
tourists and sustainability issues for environment
and local communities.
BANGGA BUATAN
INDONESIAView entire presentation