Branded Spirits Acquisition of Penelope Bourbon
DISTILLING SOLUTIONS
FOUR STRATEGIES TO CONTINUE DELIVERING LONG-TERM GROWTH WITHIN THE DISTILLING SOLUTIONS SEGMENT
Distilling Solutions Growth Strategy
1. Focus on Strategic and Targeted Craft
Customers For New Distillate and Aged
Whiskey Sales
2. Further Develop the Export Market For
Long-Term Growth of Our Aged Business
3. Build out a Kentucky Whiskey Program
4. Focus on White Goods Optimization to
Enhance Margins
Distilling Solutions Gross Profit Ladder
Brown
MGP
White
Goods: Gin
Brown
Goods: New
Distillate
Goods: Aged
Whiskey
Industrial
Alcohol
White
Goods:
Vodka
Whiskey
Gross Profit
American Whiskey is Underdeveloped Outside U.S.
Exports expected to be a key driver of long-term growth,
particularly in the European Union
2021 American Whiskey
S.O.M. of Total Whiskey
46%
2022 Total American Whiskey
Exports (~$1.3B)
8
14%
ROW
EU
$716MM $566MM
In U.S.
Rest of World
Note: Data sourced from Distilled Spirits Council, USITC Dataweb and Impact.View entire presentation