Investor Presentaiton
MTS
a step ahead
+8%
+3%
+8%
ARPU (UAH)
36
39
42
39
37
40
40
Q1 2011 Q2 2011
Q3 2011
Q4 2011 Q1 2012
Q2 2012
+4%
+4%
+2%
MOU (min)
564
586
586
592
601
611
Q1 2011
Q2 2011 Q3 2011 Q4 2011
Q1 2012 Q2 2012
Subs, mln*
18.5
18.8
19.3
19.5
19.4
19.6
Churn rate, %
7.6%
7.0%
8.1%
8.1%
8.5%
7.7%
VAS ARPU
11.2
11.0
11.5
11.8
11.8
11.1
- as % of ARPU
31.0%
28.3%
27.1%
30.5%
31.9%
27.6%
SAC
73.0
64.7
64.5
60.4
64.7
61.7
APPM
0.064
0.066
0.072
0.065
0.062
0.066
Q1 2011
Q2 2011
Q3 2011
Q4 2011
Q1 2012
Q2 2012
*Including CDMA subscribers starting Q1 2011
Ukraine operating indicators
■
Quarter-over-quarter ARPU growth reflects
positive seasonality
☐
Usage growth due to seasonal increase in
subscriber activity
■ Reduction in churn as a result of continuous
focus on subscriber loyalty despite increased
competitive pressures
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