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Investor Presentaiton

MTS a step ahead +8% +3% +8% ARPU (UAH) 36 39 42 39 37 40 40 Q1 2011 Q2 2011 Q3 2011 Q4 2011 Q1 2012 Q2 2012 +4% +4% +2% MOU (min) 564 586 586 592 601 611 Q1 2011 Q2 2011 Q3 2011 Q4 2011 Q1 2012 Q2 2012 Subs, mln* 18.5 18.8 19.3 19.5 19.4 19.6 Churn rate, % 7.6% 7.0% 8.1% 8.1% 8.5% 7.7% VAS ARPU 11.2 11.0 11.5 11.8 11.8 11.1 - as % of ARPU 31.0% 28.3% 27.1% 30.5% 31.9% 27.6% SAC 73.0 64.7 64.5 60.4 64.7 61.7 APPM 0.064 0.066 0.072 0.065 0.062 0.066 Q1 2011 Q2 2011 Q3 2011 Q4 2011 Q1 2012 Q2 2012 *Including CDMA subscribers starting Q1 2011 Ukraine operating indicators ■ Quarter-over-quarter ARPU growth reflects positive seasonality ☐ Usage growth due to seasonal increase in subscriber activity ■ Reduction in churn as a result of continuous focus on subscriber loyalty despite increased competitive pressures 21 21
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