Tanfeeth Overview
Strategic Imperatives
3
Undertake
Measured
Investments in
Growth Areas
2012 Objectives
Exploit domestic opportunities
- Continue to enhance domestic
distribution network through selecting, and
implementing the most optimal channel mix
- Push for regional leadership in private
banking through increased capacity and
market penetration
- Focus on building SME asset book by
leveraging improved infrastructure and
increased credit appetite
- Further grow our market share in Abu
Dhabi
Exploit international opportunities
-
-
- Undertake organic expansion initiatives in
current international locations, e.g. setup
SME business in KSA
- Continue small scale international
expansion, e.g. representative offices in
target markets
- Identify and pursue meaningful
international acquisitions in select target
markets, e.g. KSA, Turkey, etc.
Evidence of Success in Q3 2012 YTD
• Optimised distribution set-up
- Further optimised branch set-up (elimination of
duplication)
- Continued to enhance online banking offering
- Launched enhanced mobile banking for EIB, next
version for Emirates NBD due in Q4
Enhanced the international footprint with
launch of China Representative Office in Beijing
in May
Emirates NBD
35
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