Accelerate to Market Platforms and ESG Focus
ACCELERATED DIGITAL AGENDA AS KEY ENABLER
FOR PRESENT AND FUTURE GROWTH
g
Fully
Digitalized
Marketing
DIGITAL
TRANSFORMATION
Strategy in Action (Brazil): 2X Digital Relevance
System
Digitalization
Deli
Fully
LATAM
TRANSFORMATION
Digitalized
360° DIGITAL
Customer
Capabilities
020
B2B
Customers
020
B2C
Consumers
°
WINNING IN THE PRESENT WHILE BUILDING THE FUTURE
PRESENT
FORWARD
FUTURE
BACK
5M
Latam Stores
Universe
Juntos +
4M
KOS direct
Customers
Direct
50% Customers
Digitalized
LATAM DIGITAL NETWORK
ARCACONTINENTAL
DIGITAL
0
CHATBOT
mi
Coca-Cola en tu hogar
B2B: DIGITALIZATION IN TRADITIONAL TRADE
✓ Expanding
Multicategory
offer through
Distribution
Agreements
70% ~700K
Customers Digitalized
✓ Digital Habit
✓ Expanding
launching
JUNTOS+
new services
Pix Payment
Solar
B2C: WINNING IN THE MARKET
#1 Brand
in ONLINE BUYERS
Creating Physical
Capabilities New
RTM model and
Loyalty platforms
+3pts sov
vs PY in Online
2.6M Consumers
in Our Platforms
Coca-Cola
na sua casa
✓ 5 Top Aggregators
contracts
✓ Launch in Rio
de Janeiro
✓ Smart Cooler's pilot
5 key bottlers
6View entire presentation