Signify Financial Outlook and Performance
Home reported a loss due to lower sales and investments in growth since
1Q17
Sales (in EURM) & comparable sales growth (in %)
32.7%
25.3%
53.9%
45.1%
-6.4%
Key observations for 1Q18
CSG of -6.4%
Lower than expected sales at our trade partners in
the 4th quarter, most notably in the US
Resulted in lower sales in Q1 to allow for inventory
reductions at our trade partners
106
100
115
186
92
1Q17
2Q17
3Q17
4Q17
1Q18
Adjusted EBITA (in EURm & as % of sales)
1
0
9.5%
18
•
-6
-0.4%
0.5%
-6.0%
-21
-23.1%
1Q17
1Q18
2Q17
3Q17
4Q17
24
24
•
The Adjusted EBITA margin was -23.1%, due to
Lower fixed cost absorption
Investments in growth since 1Q17
Undertaking a set of actions to improve performance:
Continuing to broaden our product offering
•
Diversifying our distribution coverage
Increasing our marketing activities
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