Investor Presentation
Innovation and Brand Building
Track record of developing successful brands
Morpheus leads the super premium brandy segment with 56%
market share
Radice
MORPH
XO PREMIUM BRA
MORFLIEUS
MORPHEUS
Blue
XO PRIMIUM BRANDY
Morpheus, India's largest selling premium
brandy, crafted by our master blenders to
challenge traditional brandy tenets
Named after the Greek God of Dreams, it
provides an exotic experience to the premium
brandy lovers. Its goblet packaging and brand
positioning have helped create a niche
After the success of Morpheus, the Company
launched Morpheus Super Premium brandy in
2018
Radico
RADICO KILAITAN LTD.
8PM Premium Black whisky has established its mark within a
short span after its launch
8
PM
8
PM
Mustin's Selection
8
PM
ILMUM BLACK
20
Master's Selection
8PM Premium Black - India's new premium whisky,
achieving the perfect balance of strength &
smoothness
Made with the finest quality grain, this whisky is the
epitome of lavishness and quality drinking
Won Gold at the Global Monde Selection Awards in
the calendar years 2019 and 2020
1.0
0.8
Volumes (mn cases)
0.2
70
0.4
0.6
Targeting
million
cases
volume
Volumes (mn cases)
1.0
0.8
0.6
0.4
0.2
...
Targeting
million cases
volume
0.0
0.0
FY2019
FY2020
FY2010
FY2012
FY2014
FY2016
FY2018
FY2020
Investor Presentation | November 2020
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