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Investor Presentaiton

QANTAS LOYALTY Delivers significant value for the airline QANTAS pint of Australie AIRLINE REVENUE PREMIUM ■ Increased share of wallet and market share ■ Yield premium MARKETING EFFICIENCIES Improved targeting, segmentation ■ Differentiated incentives Insight driven campaigns OPERATIONAL EFFICIENCIES ■ QFF represents largest single buyer for the airline ■ Promotes online booking activity CUSTOMER PROPOSITION ■ Data analytics function supports airline decisions (e.g. network, fleet, brand) 104

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