1Q22 Results and Strategic Update

Enhanced customer experience boosts loyalty and profitability per customer B 10 B + active customers B ☐ IN 70%+ become active customers within four months Revenue generated from active customers grows by 15% YoY +33% sales on the digital channel YoY Shareholders Customers People Communities + loyalty Customers with 6 or more products Account for 27% of all active customers (+4 p.p. YoY) 25% of newly-acquired customers are loyal¹ Revenue from loyal customers is 5.6x higher than from non-loyal customers strengthened by a complete integration of our platforms 1 Based on the last six-month average 10

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