Financial Glossary and Balance Sheet Summary
Key Franchises
Confident in Long-Term Trajectory, Despite Short-Term Challenges
Major Titles
Short-Term Challenges
China Dungeon&Fighter
Korea MapleStory
■ Trended as expected until late December
when an unexpected imbalance in the
in-game economy occurred
■ The imbalance is carrying over into QI and
we are seeing soft performance of
packaged-item sales from the Lunar New
Year update (1/11)
■ In November, a promotional video made by a
production company in Korea created a
controversy, which led to negative consumer
reaction
■ In January, the Korean Fair Trade Commission
imposed sanctions alleging that Nexon had,
in the past, engaged in an unfair trade
practice. This news negatively impacted the
MapleStory community
Long-Term Approach
■ In 2024, we will not only double the amount of
new content added in 2023, but also accelerate
the update process
■This will include the renewal of existing characters,
introduction of new characters, renovation of the
existing item system, collaboration with popular IP,
plus more raids, and other high-end content to
stimulate player engagement and balance the
in-game economy
▪ To create a more enjoyable experience, Nexon
discontinued sales of a major probability-based
item and transitioned to a business model that
offers the same experience, paid for with in-game
currency rather than a cash transaction.
■ We anticipate this transition will have a short-term
negative impact on revenue but believe it will
result in a long-term improvement in player
satisfaction and engagement
© 2024 NEXON Co., Ltd. All Rights Reserved.
3View entire presentation