Pet Humanization and Premiumization Driving Spend

Strong Retention Metrics Pet Parents Book More and More Often 10 10 9 8 7 9 6 5 4 3 2020 2 2019 2018 Average Total Bookings 2017 2016 2015 ~4 month payback period 2013 2014 Net Take Retention, excluding 1st Booking Year 1 Year 2 Year 3 Year 4 Year 5 2013 100% 64% 52% 56% 61% 2014 100% 67% 62% 65% 62% 2015 100% 71% 66% 60% 2016 100% 64% 54% 2017 100% 62% 1 0 6 12 18 24 30 36 42 48 54 60 60 Months since first booking (1) *Rover 1. Represent cohorts from January of respective year 2. Cumulative through Q4'19, except for 2020 cohort 66 99 Year 6 57% 72 78 84 == 22 22

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