2022-24 Strategic Plan Update
i STRATEGY
2022-24 strategic priorities
Kil
GROWING THE BUSINESS
Developing the best value
proposition for our customers
Operate an EFFICIENT
CUSTOMER SERVICE MODEL
Adapted to customer preferences
SUSTAINABILITY
A benchmark in Europe
Strengthen the leadership in
retail banking
Secure a best-in-class customer
experience
Achieve leadership in corporate,
businesses and SMEs
Promote ecosystems as a new source of
income (housing, mobility, health,
entertainment, business, senior citizens)
CaixaBank
Promote the sustainable transition
of companies and society
Achieve a greater operational and
commercial efficiency
Lead positive social impacts and
promote financial inclusion
Increase digital sales capacity
Foster a responsible culture as a
benchmark in governance
2024E TARGETS (1)
2023
2024E TARGETS (1)
2023
2024E TARGETS (1)
2023
Market share in l/t savings (2)
~30%
29.3%
# imagin customers (Million)
3.5
3.3
Market share in business loans (2) ~24%
23.5%
#InTouch customers (Million)
4.6
3.3
Mobilisation of sust. Finance (3) (€Bn) ~64
# of Active volunteers (Thousand)
51
~10
17
CROSS-CUTTING ENABLERS
ос
PEOPLE
+
(1) Selection of targets. (2) In Spain. (3) Cumulative 2022-24. Refer to the appendix (glossary) for definition.
TECHNOLOGY
Strategic Plan
2022-2024
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