Pet Retail Market and Valuation Outlook
Digital Expansion
36
Physical Expansion = Digital Expansion?
As megastores open stores, we see an improvement in their omnichannel indices given the wide range of influence...
After opening a store, digital sales increase ~500%...
Digital Sales Performance Post-Store Opening; [base 100]
..That happens since megastores have huge influence areas...
E-commerce Influence Zone
600
500
400
300
200
100
+500% in 3 months
Petz
Cobasi
...which summed to a higher digital presence, guarantees success...
Share of Traffic; [%]
10%
17%
38%
35%
M-3
M-2
M-1
Opening
M+1
M+2
M+3
08/20
Petz + Zee. Dog Petlove Cobasi Others
11%
19%
28%
43%
11/20
02/21
05/21
08/21
Overview | Promissing Industry | Assertive Hub-and-Spoke Strategy | Expansion to Outpace | Healthy and Solid Ecosystem | ESG | Valuation & Risks
Source: Company's Data; Dário Oficial; QGIS; ConversionView entire presentation