Financial Performance Review
Communications & Social Networks
Mini Games - the largest casual game platform built on Mini Programs
S
Mini
Programs
•
Over 1.1 billion MAU; time spent per DAU increased double-digit YoY in 2Q23
•
Approx. 4 million developers
•
Over 400 million MAU
Mini
Games
• 300K+ game developers - covering casual games, card games and many other types
Over 100 Mini Games each achieved over RMB10 million gross receipts in 2Q23
Compelling value proposition for developers
• Reduce entry barriers and launch costs for developers, via
social sharing, pre-existing log-in, and instant play infrastructure
• Extend reach to non-app users for developers with successful
app games, as they can port to Mini Games with minimal
development efforts
• Benefit from advancement in Mini Games infrastructure,
leveraging Tencent's know-how and game technology
Strategic value for Tencent
• Host the largest casual game community in China with
hundreds of millions of MAU
•
Expand our audience and cultivate new gamers - over 50% of
Mini Games MAU do not play Tencent app games; half of MAU
are female
• Generate game distribution and ad revenues with high margins
and platform economics
10View entire presentation