Financial Performance Review slide image

Financial Performance Review

Communications & Social Networks Mini Games - the largest casual game platform built on Mini Programs S Mini Programs • Over 1.1 billion MAU; time spent per DAU increased double-digit YoY in 2Q23 • Approx. 4 million developers • Over 400 million MAU Mini Games • 300K+ game developers - covering casual games, card games and many other types Over 100 Mini Games each achieved over RMB10 million gross receipts in 2Q23 Compelling value proposition for developers • Reduce entry barriers and launch costs for developers, via social sharing, pre-existing log-in, and instant play infrastructure • Extend reach to non-app users for developers with successful app games, as they can port to Mini Games with minimal development efforts • Benefit from advancement in Mini Games infrastructure, leveraging Tencent's know-how and game technology Strategic value for Tencent • Host the largest casual game community in China with hundreds of millions of MAU • Expand our audience and cultivate new gamers - over 50% of Mini Games MAU do not play Tencent app games; half of MAU are female • Generate game distribution and ad revenues with high margins and platform economics 10
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