Investor Presentaiton
SPIC BRASIL
About SPIC Brasil
Our energy comes from multiple sources
Vision-driven progress
Safety is the foundation of care
GRI Summary
12
G
Several efforts were rolled out over
the year to catalyze this initiative. The
material was firstly shared with our
employees, an asset considered strategic
for strengthening and spreading this new
positioning.
An advertising campaign was also created
for the general public, which included
printed ads, radio spots and podcast
mentions. This initiative impacted nearly
20 million people.
Moreover, we structured our digital
channels, allowing us to achieve various
results as early as 2022. The following
projects are also noteworthy:
Launching SPIC Brasil's new-look
website and releasing landing
pages about the new brand, the
Emergency Response Plan and the
2021 Sustainability Report, making
it a showcase for the market. These
changes pushed up website traffic
by over 300% last year.
Producing unique content for
social networks, which fueled the
growth of our follower base. We
experienced a 23% surge in LinkedIn
followers and 58% on Instagram.
Digital investments to boost the
reach of the SPIC Brasil brand on
platforms like Google, LinkedIn,
Facebook, Instagram Ads and
YouTube, which amped up our
engagement by 23.5% in 2022.
SPIC
Ever
VAMOS POTENCIALIZA
ENERGIA DO BRASI
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Our launch campaign
impacted nearly
20 million people.View entire presentation