UFC W Investor Presentation

W UFC INVESTOR PRESENTATION APRIL 2023 Framing the NewCo Investment Opportunity CATEGORY-DEFINING BRANDS BETTER TOGETHER Combines two iconic companies with unique, live and premium content GLOBAL FAN BASE, SCALE AND REACH Over 700M UFC and 1.2B WWE global fans consuming content across multiple platforms DIFFERENTIATED AND ATTRACTIVE VALUE PROPOSITION Opportunity to create pure-play sports and entertainment company SEIZE FUTURE OPPORTUNITIES Leveraging Endeavor flywheel to drive greater media rights, live events, sponsorships and licensing opportunities CLEAR PATH TO EXECUTE ON SYNERGIES Realizable anticipated net operating synergies ($50-100M) with multiple avenues for future growth STRONG FINANCIAL PROFILE Double-digit revenue growth¹, 40%+ Adj. EBITDA margins², 60%+ FCF³ conversion4, 2.5x net leverage5 with enhanced credit profile Notes: Figures as of FY2022. Global Fans as per YouGov. 1. 2345 Revenue growth figures based on FY2019 - FY2022 CAGR. Adj. EBITDA margin based on FY2022. Adj. EBITDA margins are Non-GAAP financial measures. For a reconciliation to the closest applicable GAAP measure, please see the appendix. FCF defined as Cash Flow from Operations - Capital Expenditures. FCF conversion defined as FCF/ Adj. EBITDA. Net leverage based on LTM Adj. EBITDA 12/31/2022 PG. 27

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