Investor Presentaiton
% of US Addressable Market
HSB:
A PENETRATION STORY
North American Penetration Opportunity(1)
90%
80%
70%
60%
50%
40%
30%
20%
10%
0%
90
1945
1955
1965
1975
1985
1995
2005
2013
2019
GENERAC
86.1%
25.0%
Aging Population Fits Demographic
• ~70% of buyers age 50 and older
• ~Median home value of approximately $400k
• ~80% retro-fit application
• ~$120K median household income
• ~8% replacement units
15.0%
4.7%
Every 1% of increased penetration equals
~$2.5 billion of market opportunity
(1) Source: Company estimates; based on addressable market for HSB generators consisting of all single-family detached, owner-occupied homes valued > $125K; portables and central A/C use all single-family homes regardless of value;
penetration rate for home security alarms was estimated from a variety of industry sources and focuses on the professionally monitored market.
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