Cinemark Investor Presentation

Value of an Exclusive Theatrical Window A theatrical release enhances a film's promotional impact and overall asset value CINEMARK™ Increases consumer awareness, interest and recognition Elevates perception of films by eventizing them Creates stronger emotional connections with characters/stories $ Provides incremental monetization channel expanding revenue Satisfies consumer/ creative desires to see films on big screen Produces bigger brands, franchises and cultural moments Generates stronger results in downstream channels Delays sizable jump in piracy upon in-home availability 17

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