Investor Presentation
Overview
liv
is Emirates NBD's digital bank with over 450,000 customers. It
has been refreshed with a new product portfolio and value
proposition, focused on enabling the Gen Now to "Liv Ahead".
Key products:
О Liv Bonus Multiplier Account - A
gamified savings/current account
providing up to 3% increment on
salary for banking more with Liv
Liv Money Ahead - A rewarding
Fixed Deposit account providing
upfront interest of 4%, with a lock-in
period of 120 days during the
campaign
。 Liv World Credit Cards - Allow one-
click switching between reward
programs, without requiring a change
of the card number or card plastic
BE READY FOR
MORE MONEY
liv
ahead
liv
WORLD
PLATINUM
DEBIT
mastercord
لا
Liv Goal Account - A savings accounts through which customers can set
specific goals and set up rules to save for them in a targeted way
Liv Young - Enables parents and guardians to open a mobile-based
account for their children and wards between the ages of 8 to 17
Key Digital Developments
Enhanced everyday banking app ENBD X launched with 150+ services,
including 100+ STPS
Launched a digital wealth platform, embedded in ENBD X, enabling
customers to trade >11K global and local equities and ETF across 21
global and local stock exchanges
Enabled instant journeys across accounts, credit cards, and personal loans
on tablet banking, reducing back-office processing significantly
Upgraded website platform to best-in-class Sitecore CMS, enabling faster
performance and improved security
Accelerated ATM cash withdrawal by 2.6x through journey optimizations
Revamped WhatsApp banking application, activating 14 high-use journeys
Transactions via
digital channels
Eligible Retail Business
customers digitally
active
Eligible Corporate clients
opting for digital platform
2021
2021
2021
96%
84%
91%
98%
85%
91%
H1 2023
H1 2023
H1 2023
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