Dominating the Recovery

DOMINATING THE RECOVERY COMMANDING MARKET SHARES Florida's Market Share 50% 44.6% 45% 40% 35% 30.3% 30% 24.7% 25.2% 25.4% 24.4% 23.5% 23.8% 22.5% 25% 20% 15% 12.1% 11.9% 12.1% 11.8% 11.4% 12.4% 13.0% 13.8% 13.6% 10% 5% 0% 2013 2014 2015 2016 2017 2018 2019 2020 2021* Domestic Travelers Overseas Travelers VISITFLORIDA. Source: D.K. Shifflet, U.S. National Travel & Tourism Office, VISIT FLORIDA Note: In 2021, D.K. Shifflet changed its survey questions to determine domestic market share. As a result of the new methodology, market share numbers are three to five percentage points lower than in previous years. *Preliminary estimate subject to change

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