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Investor Presentaiton

Potential Tourism Benefits of The Gilded Age • It is premature to estimate specific impacts of the Gilded Age on tourism, but early signs are promising. The Gilded Age has been “green-lit" for a second season after only a few episodes of its inaugural season, it has continued to increase in audience viewership across its first season, and it ranked among the top ten in-demand series at points during this period (Parrot Analytics, 2022). A preliminary estimate of exposure value suggests that each distinct exposure of Newport in an episode could be valued at $45,000 in advertising value. METRIC Distinct Views / Minutes of screen timea Average audience per episodeb Cost per advertisement Value per impression HYPOTHETICAL EXPOSURE VALUE 3 million $260,000 INDUSTRIAL ECONOMICS, INCOR Exposure value per episode $0.015 $45,000 a Defined as discrete scenes or shots where a clearly identifiable Rhode Island location is present. Initial estimate is based on the number of exterior shots of Rhode Island locations and scenes filmed in the interior of the Newport Mansions. b Initial estimates available for episodes 1-4. We do not differentiate between an audience member who views the show during its initial airing versus an audience who watches the show via a streaming platform (or similar) after it's initial airing date: https://deadline.com/2022/02/the- gilded-age-ratings-viewership-grows-15-week-2-surpasses-white-lotus-1234924598/ Source: HR&A, 2013. 15
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