WESTJET Strategy Overview

New initiatives will grow ancillary revenue WestJet Plus Revenue Plus Lowest Flexible Plus Plus revenue has grown at >25% CAGR since 2014 2014 2015 2016 More leg Enhanced room inflight product Advance boarding L 11 =+ TICKET Source: WestJet internal systems 44 TSE: WJA 2017F Priority screening us Plus Plus Plus Plus Plus Plus Opportunities for ancillary growth: Dynamic ancillary pricing (e.g. pre-reserved seating) Enhanced buy-on-board product Swoop

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