Investor Presentaiton
Gowardhan
Consumer Brand Building & Marketing Campaigns
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PARAG
Ideas for a new day
Winters call for warm fuzzy blankets, steaming cups of che, and delicious home-cooled food when
consumars prepare themselves for a safe and comfortable season. While it is important to keep yourself
warm from the outside it becomes even more crucial to stay warm from the inside through a healthy di
Leveraging this insight. Govardhan Ghee from Parag Milk Foods releases its Thand Ped" campaign
Conceptualized and executed by Imli Adrales, the campaign reiterates the importance of ghee for a healthy
body and mind as it forme an integral ingredient in Indian Kitchens during the winters
Social Samosa
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Mad over Marketing (M.O.M)
38 mins
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There are few things that are quintessentially winter such
as the softness of woollen garments and the warmth of a
hot drink. With the catchy #ThandPadi ad film,
Gowardhan Ghee positions itself as an integral part of
Indian winter and connects with consumers by
showcasing the benefits and the versatility of its product,
while becoming synonymous with winter.
#Collab #ThandPadi
Mad Over Marketing
MadOMarketing
With the catchy #ThandPadi ad film, @Gowardhan_IN
positions itself as an integral part of Indian winter and
connects with consumers by showcasing the benefits
and the versatility of its product, while becoming
synonymous with winter.
Gowardhan Ghee Winter Ad
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The video tales us through the glimpses of the winter season from the lenses of a young boy it showcases
how everybody in the Limia boy's family is preparing for the cold-from purchasing thermals to enjoying a
hot cup of tea with each other. While the preparations seem to be in fulling the boy points towards an
empty can of Gowardhan Ghee to his grandmother when she tails her son to get one for the home
Showcasing delicacies prepared with Gowardhan Shea, the video ands with a massage, prompting the
viewers to stay warm from within by consuming a healthy and nutritious diet Thanda is being promoted
across TV, radio, and digital channels for mass reach
Directed by Nitish Budhlar and shot by Dhananjay Navagraha, the campaign spreads awareness around the
relevance of pure com ghas
Through the campaign Gowardhan Ghea manages to capture the falling that winter is in Indial It magnif
the aspect of preparing for the biter, cold nights where homemade food-be it gajar ka hala or a simple
dal with ghee tada-can make up for all that winter stands fo
With an ungaging storyline, the brand manages to keep the viewers glued to the screams sill the very end and
reinstates how Govardhan Ghee is a winter essential Govardhan Ghee's Thand Padi campaign celebrates
winter for its true spint and meaning. The campaign stands at the suap of beautiful winter memories and
cultural relevance, creating a strong recall for Govardhan Gha
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Gameplay
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