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Demand in Western Europe continued to decline but at a slower rate
whereas it showed signs of improvement in Eastern Europe
23%
Share in total
revenue
Western Europe
3Q23 Highlights
Arçelik
Eastern Europe
16%
Share in total
revenue
y/y market growth in unit terms
W. Europe
Germany
France
Great Britain
■8M23 6M23
•
MDA6 Market
The slowdown in consumer demand in the
Western European markets continued in July and
August, yet with a slower pace.
• Price increases across the industry has been
continued in July and August yet with a lower
rates given the weakness in demand. In the 8M23,
despite price increases, market contracted by mid
to low single digit percentage in value terms.
•
MDA6 Market
Cycling quite a low base, consumer demand in
Russia continued to grow significantly in both
months of July and August.
Demand continued to fall in other major countries
in Eastern Europe in July-August period y/y on a
cumulative basis.
Driven by strong Russian market, consumer
demand in Eastern Europe was increased by low-
teens percentage in July-August period y/y on a
cumulative basis.
y/y market growth in unit terms
■8M23 6M 23
E. Europe
Russia
Italy
Spain
Belgium
Austria
(20%) (10%)
0%
10%
20%
•
Arçelik in Western Europe
The decline in the number of units sold was
partially balanced by price increases;
nevertheless, revenue in 3Q23 decreased by
approximately a low-single-digit percentage in
EUR terms y/y.
Arçelik's price index as a group has increased in
8M23 in Western Europe.
MDA6 market charts and the market positionings reflect the data of a retail panel market.
*Annual growth in 4M23 and excludes Russia.
Arçelik in Eastern Europe
Despite higher units sold in Eastern Europe and
price increases, annual revenue growth was c.2%
in EUR terms due to appreciated EUR.
(20%)
(10%)
0%
10%
20%
Poland
Romania
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