HT Media Investment Proposition

Superior product has helped us succeed in new markets against established competition Kanpur case study 2880 120 100 City Circulation 60 60 40 40 20 20 0 DJ Readership Profile HH AU AHD AU DJ HH % ot total readers SEC A 26% 23% 30% 48% SEC B 32% 35% 30% 34% SEC C 24% 21% 25% 9% SEC D 12% 15% 10% 10% SEC E 6% 6% 6% 0% < Rs 2000 6% 8% 6% 0% Rs 2001-4000 21% 21% 18% 9% Rs 4001-6000 24% 28% 24% 22% Rs 6001 - 10000 30% 28% 35% 32% > Rs 10000 18% 15% 18% 36% Source: ATP Kanpur had been hometown of strongest competitor Dainik Jagran - ■ Our strategy ■ In depth reader research to arrive at offering; launch significantly superior product ■ Best in class paper and printing quality ■ Fast build-up of circulation ■ Outcome ■ No. 2 player within 3 months of circulation (Aug 06) ■ Excellent quality of readership Percentage of SEC A (or Top MHI bracket) readers almost double of AHD average HIIHT Media 15

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