Pro Forma Financials and Market Positioning
Increase Presence in Key Sub-Categories and Adjacencies
3.8% Share in Tortillas and RTE Popcorn
Represents $235mm of Incremental Retail Sales
Strategies
% of Total
Sub-
Category
Salty Snack
Utz
Category
Share
Potato Chips
30%
6.1%
Tortilla
Cheese
22%
0.3%
3.8%
11%
4.2%
Introduce New Brands
License Brands
TORTIYAHS! TORTIYAHS! FORTIYAHS!
SUPERIOR
DIPPING
CHIPS
Cantina
Style
SUPERIOR
DIPPING
CHIPS
SUPERIOR
IPPING
CHIPS
Braz
Lime
Restawiant
Style
HERDEZ
Tortilla Chips
Authentic Blue Corn Masa
COTOBACO
HERDEZ
Tortilla Chips
HERDEZ
Tortilla Chips
Authentic White Com Masa
CORN
Line Extend Existing Brands
RTE Popcorn
6%
1.4%
3.8%
BOULDED
CANTON
BOULDER
BOULDER
BEEF JERKY
ORIGINAL
BEEF JERKY
TERIYAKI
BEEF JERKY
SWEET & HOT
Pretzel
5%
10.4%
Pork Skins
2%
12.4%
Total(1)
& MINTYSON)
Make Acquisitions
good
health
VEGGIE STRAWS
Sea Salt
good
health
5 72
VEGGIE CHIPS
Sea Salt
5)
Do ⑤
Other Adjacent Snack Category Opportunities
3.8%
BFY/ Healthy Snacks
■
Bagel Cracker Chips
Protein Snacks
Source: IRI MULO-C data (52-week period ended 12/29/2019).
1). Total market share includes corn and other salty snacks.
utz
BRANDS
SM
Baked Snacks
Pita Rice Snacks
Nuts / Trail Mix
Salsa / Dips
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