Pro Forma Financials and Market Positioning slide image

Pro Forma Financials and Market Positioning

Increase Presence in Key Sub-Categories and Adjacencies 3.8% Share in Tortillas and RTE Popcorn Represents $235mm of Incremental Retail Sales Strategies % of Total Sub- Category Salty Snack Utz Category Share Potato Chips 30% 6.1% Tortilla Cheese 22% 0.3% 3.8% 11% 4.2% Introduce New Brands License Brands TORTIYAHS! TORTIYAHS! FORTIYAHS! SUPERIOR DIPPING CHIPS Cantina Style SUPERIOR DIPPING CHIPS SUPERIOR IPPING CHIPS Braz Lime Restawiant Style HERDEZ Tortilla Chips Authentic Blue Corn Masa COTOBACO HERDEZ Tortilla Chips HERDEZ Tortilla Chips Authentic White Com Masa CORN Line Extend Existing Brands RTE Popcorn 6% 1.4% 3.8% BOULDED CANTON BOULDER BOULDER BEEF JERKY ORIGINAL BEEF JERKY TERIYAKI BEEF JERKY SWEET & HOT Pretzel 5% 10.4% Pork Skins 2% 12.4% Total(1) & MINTYSON) Make Acquisitions good health VEGGIE STRAWS Sea Salt good health 5 72 VEGGIE CHIPS Sea Salt 5) Do ⑤ Other Adjacent Snack Category Opportunities 3.8% BFY/ Healthy Snacks ■ Bagel Cracker Chips Protein Snacks Source: IRI MULO-C data (52-week period ended 12/29/2019). 1). Total market share includes corn and other salty snacks. utz BRANDS SM Baked Snacks Pita Rice Snacks Nuts / Trail Mix Salsa / Dips 26 26
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