World Bank Country Survey 2013

GALLUP PAKISTAN Affiliated with Gallup International World Leaders in Marketing Research G Consultancy World Bank Country Survey 2013 Section 4: World Bank Access and Media Habits: Advisory for a Future Strategy 4 Access and Media Habits 4.4 Preferred Way to Access World Bank: Online Engagement Preferred WORLD BANK Both stakeholders and clients expressed a preference for online engagement. 41% of the stakeholders and 45% of the clients would prefer engaging with the Bank through this medium. A significant 43% of the clients also prefer direct contact with the Bank. Q 30: How would you prefer to receive information from the World Bank? World Bank website Direct contact with World Bank (i.e., face to face meetings/discussions) e-newsletters Instant messaging World Bank seminars/workshops/conferences World Bank Public Information Center Percent of Respondents (%) Client Stakeholders 41% 45% 20% 43% 16% 21% 5% 6% 24% 25% 9% 7% 20% 20% 8% 7% 15% 10% 17% 9% 4% 1% 3% 2% Sample size: Stakeholders (n= 523); Client (n= 188) Source: Gallup Pakistan - World Bank CSS 2013 Page 78 World Bank publications and other written materials Mobile phones Social media (Facebook, Twitter, Youtube) Press releases; articles; programs? Blogs Don't Know / No response

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