Value Creation and Financial Highlights of ELG
Other ELG
initiatives
& plans
Celebrity royalty program
Influencers play significant role in
current market and frequently is
the most preferred marketing
promotion option.
Shopping through Facebook and
Instagram is increasing double
digit annually.
We have established relationships
with celebrities with multi million
followers in social media in music,
fashion and modelling industry.
Negotiations for dedicated
product line development 'brand
by celebrity / influencer' are
currently
subsequent
ongoing
product
development and launch.
with
line
Speed to market
As an integrated group, ELG
has the possibilities to react to
market trends much faster so
we are working on reducing
our lead time for ready
garments in the coming year.
Creating synergies
We continue to bring
synergies into the group
structure of cost reduction,
shorter lead times
productivity increases.
and
Strengthening the team
We will continue to strengthen
our international team, we
have already seen positive
effects of this in the past years
and there is more to come.
SCM development
We are working on creating
added value, whereby in
addition to fabrics supply we
would also increasingly sell
ready garments under private
label terms. The initiative is well
perceived by customers.
Product portfolio
expansions
We
are
constantly
strengthening our product offer.
Felina recently launched both a
swim and a sports collection
and also a fusion collection
Senselle by Felina.
Sustainability & CSR
We are presenting the Group
sustainability and CSR report
later in the year.
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