Investor Presentaiton
Pixel United - Mobile Gaming Market
Large Total Addressable Market (TAM) of ~US$76.8 billion globally1
Mobile Gaming genres - US$
1% YoY
$6.6bn
Social Casino
Key Pixel United games
Cashman Casino™
Lightning Link™
Big Fish Casino™
Heart of Vegas™
Jackpot Magic Slots™
(4%) YOY
$23.2bn
(7%) YOY
(13%) YoY
$10.8bn
(20%) YoY
$3.7bn
$13.5bn
4% YoY
$19.0bn
(5%) YoY
$76.8bn
Casual
RPG
Strategy
Action²
Other³
Total mobile
(ex China Android)
EverMerge™
Merge Gardens™
RAID: Shadow Legends™
Vikings: War of Clans™
Mech Arena: Robot
Showdown™
Genres defined and sized based on management's proprietary segment definitions and Sensor Tower's worldwide revenue estimates for top grossing US games; Games that are successful only in Asian markets excluded; YoY growth for the 12 months to March 2023
1. ~US$76.8 billion estimated by Sensor Tower excluding Android stores in China (included in NewZoo data); data for the 12 months ended 30 September 2023 as at October 2023
2. Categorised as Shooter genre per Sensor Tower
3. Includes Sports & Racing and Action categories per Sensor Tower, as well as games created in Asia that are primarily earning revenue in Asia
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