Levi Strauss Investor Day Presentation Deck

OUR CHINA STRATEGY PRIORITIZES PREMIUMIZATION, FOOTPRINT EXPANSION AND DIGITAL COMMERCE ● ● Win the affluent and upper middle class with a premium proposition. Leverage the best of the global brand while scaling tops via the local product engine Double-down on digital capabilities to drive DTC integration and omni revenue growth Elevate and expand the franchise footprint, penetrating higher-income Tier 3 and 4 cities for accessibility and to win market share. LEVI STRAUSS & CO. K Levi's LEVI'S LEVI'S MADE & CRAFTED d THE WORLD GAME Ⓒ2022 Levi Strauss & Co. CONFIDENTIAL 63

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