Investor Presentaiton
2
CONSISTENCY IN OUR STRATEGY
MISSION
The mission of Grupo Herdez is
to make available to consumers,
particularly in Mexico and the
United States, quality food and
beverages, under brands with
growing prestige and value.
VISION
Grupo Herdez wants to consolidate,
grow and position itself as a
leader organization in the food
and beverages sector, to be
acknowledged by the quality of
its products and the effectiveness
of its efforts focused on ensuring
that its consumers needs and
expectations are met, in a framework
of competitive service and attention,
under strict profitability criteria,
strategic potential, and social
responsibility.
La Victoria
Home-style and hot
sauces, "enchiladas"
sauces and hot peppers.
Hormel
Hormel canned meats,
Spam and canned meats
such as pates, deviled
hams and sausages.
Chi-Chi's
Home-style sauces,
hot peppers,
tortillas, hard tortillas
and tortilla chips,
microwave meals,
dips and seasoning
spices.
Ocean Spray
Distribution
Cranberry-based
products.
VALUES
Honesty
Our conduct is correct, because
we handle with responsibility
and transparency the resources
entrusted and we show absolute
respect for the property of others
(moral honesty), because we
clearly state what we think and
believe (intellectual honesty)
and because we comply with
the Company's standards and
principles and always bear in mind
the consequences of our actions
(moral honesty).
Results Driven
We honor our commitments and
whenever possible we surpass
them; we are always trying to find
better ways to do things, bearing
in mind that we are accountable
for ensuring that the results
obtained from our activities
contribute and add value to the
processes in which we participate.
Team Work
We are a team working to reach the
objectives we share adding talent
and commitment; we are open
to different opinions, knowledge
and skills because collaboration,
respect and mutual support are
the bases of our relationships.
TRUST is generated by our
behavior which is aligned to
the values of Grupo Herdez; it is
the result of honest conduct, of
focusing on results and team work
and at the same time this links the
three values and hence forms a
coherent group and meaningful set.
The above is reflected in the
quality of the products and
services derived from our work,
and therefore, in the opinion of our
clients and consumers.
Solo Doña María
Chicken bouillon and
chicken bouillon with
tomato, both granulated
and in cubes.
La Victoria
Thick 'n Chur
HI-CHI'S
SPAM
PAVO
EMINA
Concha 2
Concha 2 Shell 2
Shell 2
Dream Spray
100
Del
Fuerte
F
NALADA DE LEGUMBRIS
YEMIN
D
Del Fuerte
Tomato puree, vegetables,
home-style sauces and mushrooms.View entire presentation