GAP VIII: Roles, Perceptions and Expectations of the COM/PR Function
32
Generally
GAP Accepted Practices
USC Annenberg
The Benefits of Integration/Coordination Between COM/PR
and Other Corporate Functions (Finance, Law, Ops, etc.)
7
5
4
3
2
1
â– Unintegrated department
5.93
Integrated department
5.81
5.73
5.71
5.38
3.33
2.86
5.06
3.71
5.33
Organizations where the COM/PR
function is better integrated and
coordinated with other corporate
functions are much more likely to
score high on internal success
factors, suggesting that the
function has a more valued role
internally.
BUT, such integrated organizations
are no more likely than
unintegrated to score high on
external success factors,
suggesting that such integration
does not, in itself, make a
difference re. reputation, etc.
0
Good external
reputation
Successful
Recommendations
taken seriously
Role in strategic
planning
Contributes to
financial success
Strategic Communication and Public Relations CenterView entire presentation