Management Business and Leasing Business Overview
3. Medium-to-Long-Term Growth Strategy
3-1. Growth Areas
The Mitsui Fudosan Group's Perspective
Accelerating maturity: customers and their needs are becoming more diverse
✓ Strengthen and expand the remodeling business
• Decision to take equity stake in Mitsui Home Remodeling Co., Ltd. (March 2011)
三井のリフォーム
Accelerating globalization: markets and customers are globalizing and
becoming borderless
✓ Specifying growth strategy in China and elsewhere in East Asia
•
Moving forward with condominium sales project and retail facility project
Subsidiaries established in Shanghai in August 2009 and in Beijing in August 2010
(Tentative name) Ningbo Outlet
Project (Phase I)
•
Ningbo, Zhejiang
⚫ Start of operations in summer 2011
Rentable floor space: 16,000 m
Shanghai Ma Lu Project
.
Shanghai
⚫ Southern district will be completed in 12/2011
⚫ Northern district will be completed in 12/2012
⚫ 720 units in southern district, 460 units in
northern district
✓ Initiatives to address cross-border needs
•
Tianjin Eco City
• Tianjin
Full completion in 2/2014
2,250 condominiums,
400 detached houses
Dalian Software Park Phase 2
Dalian, Liaoning
• Full completion in 10/2014
1,900 housing units/retail facility with floor
area of 47,000m
Provide solutions as a partner to overseas customers operating in Japan and Japanese
customers operating overseas
•
Become a real estate solutions partner in global markets
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