Investor Presentaiton

equity Broker Marketing Activity • Product Support REDSTAR 2007 will see the launch of three key products for Equity. Each will be supported by its own unique campaign under the "delivery" theme (Orchid, Coral and Vans) • Product Promotional Literature Conferences & Briefings Representation at the leading industry conferences, BIBA and Broker Expo Five Regional briefings are planned following on those successfully completed in 2006. They enable Equity to have a dedicated platform to present on products and issues to targeted brokers PR Opportunities will be exploited to gain favourable press coverage. This to include new product launches or enhancements as well as encouraging press interviews to put across strategic messages and demonstrate leadership on key issues Product Trade Advertising Commencing with a minibus campaign Communications Spotlight Broker News Magazine Equity News - for one off information Wall-planner/calendar - issued to all brokers Internet Development of e-mail campaigns to brokers and broker use of Equity web site Corporate Entertainment Broker Survey Measure broker's recognition of products and review service factors 199

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