Pet Humanization and Premiumization Driving Spend

Opportunity for Continued M&A in Existing Markets Pet-Owning Households 85 mm (1) 7 mm 35mm (3) (4) United States • • All 50 States & Territories 96% of U.S. population covered (2) Launched 2013 Canada • All Provinces including Quebec serviced in English and French Entered in March 2017 with acquisition of DogVacay Europe • 8 Countries: Great Britain, Spain, France, Norway, Sweden, Netherlands, Italy, Germany 8 Languages supported by operations team based in Barcelona Launched in London in 2Q18; entered additional geographies in mid-2019 via acquisition of DogBuddy (5) **Rover 1. APPA National Pet Owners Survey 2019-2020 2. Based on the zip codes with booked transactions on the platform as of September 2020 3. Management estimates based on Canadian Veterinary Journal and the Canadian census reports. 56% of 12.4mm Canadian households have pets 4. Management estimates based on Euromonitor and Statista. 35mm dog-owning households in 2019 within the green shaded countries, where Rover operates 5. Acquired DogBuddy in late 4Q18 and integrated in Q2'19 37

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