Creating Shared Value

• · Putting Shared Value Into Practice Dow Chemical Dow has a legacy of innovation to solve problems ("solutionism") ⚫ It recognized that global social issues represent huge market opportunities • Created the "Breakthroughs to World Challenges" Program - Each business unit is challenged to apply “solutionism" to a range of global problems inspired by the MDGs Example • Dow developed Omega-9 canola and sunflower seeds that produce cooking oil with no trans fats and low saturated fats The technology yields twice the oil per hectare for farmers than soybeans • The oils have longer shelf life and usage life for food processors • One of Dow's biggest selling product lines with total revenues of approximately $700 million 20131105 HSM Brazil CSV Presentation-FINAL 21 21 Copyright 2013 Professor Michael E. Porter

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