Investor Presentaiton
PayPal impact vs.
typical checkout
Merchants sell more with PayPal
Latest research by Nielsen demonstrates PayPal's value across the checkout journey
Consideration
CONSUMER PURCHASE JOURNEY
Preference
Loyalty
+20%
+60%
+33%
+28%
+25%
PayPal brings 20%
more repeat
buyers (1)
PayPal users make
60% more
purchases (2)
PayPal completes
33% more
checkouts (3)
PayPal improves
purchase
experience by 28%
PayPal increases
likelihood of
(4)
buying by 25% (5)
Sources: Nielsen Behavioral Panel: Analysis from 388 large enterprise merchants in the U.S., with 408K transactions from 25K consumers on desktop between January 2022 and December 2022 and Nielsen Attitudinal Survey: survey of 4K consumers of their experience with
large merchants in February 2023.
(1) Repeat buyers - Uplift in repeating buyers vs. typical checkout (2) Purchase frequency - Uplift in number of purchases vs. typical checkout (3) Payment conversion - Uplift when PayPal is chosen vs. cards at checkout from which payment method is chosen
(4) Purchase experience - Uplift in purchase experience when paying with PayPal vs. other payment methods (5) More likely to buy - Uplift on consumers that agree that the payment method they paid with increased their likelihood to complete the purchase
PayPal
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Q1-23 Investor Update 6View entire presentation