Syniverse SPAC Presentation Deck
CPaaS and A2P Messaging Represent Large and Rapidly Growing Enterprise Opportunity
($ billions)
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Messaging Evolving from
Consumer Use Cases...
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■
Text
Passwords
Reservations
Reminders
$7
Order tracking
2020
CPaaS Market Size
-30% CAGR
Source: Juniper Research Global CPaaS Market Report (July 2020)
$25
2025E
...To Sophisticated Enterprise
Applications
Two-way messaging
Customer support
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■ Marketing
CRM / CXM
Rich RCS Messaging
I
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Rapidly rising importance of messaging compared to voice,
email, social, other channels - "always on" and preferred
by consumers
"Phase 1" of CPaaS adoption was led by internet leaders
(Uber, Facebook, etc.) for 1-way messaging to customers
▪ "Phase 2" of CPaaS adoption is now accelerating into the
Forbes 2000 Enterprises globally with use cases evolving to
2-way messaging
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