Meyer Burger Investor Presentation
RESIDENTIAL CUSTOMERS PAY LARGE PRICE
PREMIUM FOR HIGHER PERFORMANCE AND QUALITY
Residential rooftop segment - total system cost, example 8 kWp Germany [EUR]
Benchmark system
(PERC module)
0.27
Meyer Burger HJT/SWCT system
+0.19 EUR/Wp module ASP
MEYER BURGER
.
0.46
premium for Meyer Burger
12,640
10,800
765
5'190
Module
3'050
1'375
3'050
Performance pricing
enabled by
BOS1
7'750
BOS lever2
•
Higher energy yield ³
to achieve same LCOE
System cost
Customer desire for
better quality, esthetics,
brand, "Made in
Germany" and "Swiss
technology"
7,4504
Benchmark Performance
premium
Additional System cost
premium
•
End customer benefits from BOS savings due to
higher efficiency, as well as higher energy yield, both
lowering levelized cost of energy (LCOE)
To reward better performance, customers are willing
to pay a higher module price - this performance
premium offsets LCOE savings
On top of performance premium, customers in
premium segment are willing to pay additional
premium for higher quality, esthetics and "Made in
Germany" / "Swiss technology"
•
Reference for additional premium are premium
competitors LG, REC, SunPower
Assumptions: System - 8 kWp, Year - 2020, Total module cost include wholesaler and installer margins; 1) Balance-of-system; 2) BOS lever: Higher module power requires
less modules for the same area leading to e.g., less cables, mounting structures, installation, etc.; 3) Improved performance due to e.g., lower temperature coefficient and
degradation translate into more energy generation over lifetime; 4) BOS cost is reduced vs. benchmark BOS cost because of BOS lever
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