AMC Investor Presentation Deck
World Class Marketing to Drive Growth
amc
Re-launch of Stubs
Stabs
INSIDER
am Stubs
PREMIERE
Re-launch of AMC
Website and App
Batman v Superman
Increased Focus
on Pricing
September 2016
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New website and Smartphone app to roll out in 4Q 2016
• More graphically rich interface
More robust content
Increase ease of use, drive action
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Introduced new free loyalty tier, relaunched paid tier
Increased enrollment rates by 7x
New Vice President of Pricing hired July 15th
1st person to serve in this role in AMC's 95 year history
Dedicated to optimizing pricing across box office and food & beverage
• Develop pricing strategies and competitive actions.
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Surpassed 3.5 million active members, heading to 4 million by year end
40% growth in active membership since July 11, 2016
Expect to double active membership over the next 24 to 36 months
Early box office and food & beverage results are very positive
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