AMC Investor Presentation Deck slide image

AMC Investor Presentation Deck

World Class Marketing to Drive Growth amc Re-launch of Stubs Stabs INSIDER am Stubs PREMIERE Re-launch of AMC Website and App Batman v Superman Increased Focus on Pricing September 2016 ● ● ● ● ● New website and Smartphone app to roll out in 4Q 2016 • More graphically rich interface More robust content Increase ease of use, drive action ● ● ● Introduced new free loyalty tier, relaunched paid tier Increased enrollment rates by 7x New Vice President of Pricing hired July 15th 1st person to serve in this role in AMC's 95 year history Dedicated to optimizing pricing across box office and food & beverage • Develop pricing strategies and competitive actions. ● Surpassed 3.5 million active members, heading to 4 million by year end 40% growth in active membership since July 11, 2016 Expect to double active membership over the next 24 to 36 months Early box office and food & beverage results are very positive ● 8
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