Asos Mergers and Acquisitions Presentation Deck

Brand Identity Target customer Hero categories Price Point Opportunity HIIT Accessible activewear for lifestyle & working out Young 20-something looking for elevated athleisure essentials Co-ordinating leggings & tops In line with entry level ASOS 4505 Grow meaningfully into menswear and expand into a wider range of sports HIIT HIT HIT R HIIT HIIT

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