Imperial Brands Results Presentation Deck
Germany: Investing to Arrest Long-Term Declines
IMPROVING SHARE TREND IN RECENT MONTHS
FOCUS ON BRAND EQUITY AND SALES
EXCELLENCE
Investing to improve sales coverage and distribution.
• Improved channel, regional and key account focus
Operational changes to improve effectiveness and
efficiency
• New equity campaigns to rejuvenate JPS
Larger pack formats to meet value demand
• Market remains attractive but highly competitive
27 | Full Year Results | 16 November 2021
JR
JOHN
PLAYER
SPECIAL
cafe &
PLAYERS
PLAY
LET THE
PLAYERS
PLAY
LET THE PLAYERS PLAY
L
combustible
share vs LY
LET THE
MAYERS
FY21 combustible
market share
(50)bps 20%
**
IMPERIAL
BRANDS
写
JOHN
PLAYER
SPECIAL
ER NE
PEL-P
UNSER NEUER
DOPPEL-PACK
Je
13%
JETTY SPASEN
17%
16.3C/
B
of Group
net revenueView entire presentation