Imperial Brands Results Presentation Deck

USA: Mass Market Cigar Significant Growth GAINING SHARE WITHIN A GROWING CATEGORY CONSUMER-FOCUSED PORTFOLIO BACKWOODS Master's +500bps Category share growth (MAT) BACKWOODS BACKWOODS PACKWIDONS BACKWOODS SMALL BATCH BATCH N 001 EXCLUSIVE CIGARS ALL NATURAL LEAF WRAPPER AUTHENTIC CIGARS SURGEON GENERAL WARNING T Use ameses The End Of Darth And Low Weight WILD RUM 5 CIGARS #2 Mass market cigar volume manufacturer WARNING: Cigar smok can cause cancers of mouth and throat, eve if you do not inhale DARK LEAF Cigare HIZ KANLURAL LEAF WRATHFER WARNING: Cigar smo can cause cancers of mouth and throat, ev if you do not inhale 26 | Full Year Results | 16 November 2021 SINCE 1912 +45% Volume growth (vs LY) 2$1.29 21.29 2 $1.29 HEAL SWEET * 13 Dutch Dutch Dutch OVICA TSH WAYCERY Leaf Leaf Leaf RIPE BERRY ALLIMATURAL SP PURE TOBACCO FOCUS ON OPERATIONAL LEVERS DRIVES PERFORMANCE Leveraging our iconic heritage brands • Engaging through point of sale, events and special edition flavours • Meeting demand in natural wrapper segment with Dutch Leaf launch • Investing in leaf supply and quality ● ODS IC OBACCO MILD CIGARS SWEET AROMATIC SWEET AROMATIC GEON GENERAL WARUNG MILD CIGARS CHONEY HONEY SURGEON GENERAL WARNING Pear Smeking Of The Maigh And Throat Kap at ghale Cause Cancers CIGARS HONEY HONEY BERRY SURGEON GENERAL WARNING Car Cause Lun Lancer A * MILD CIGARS BLASET BLACK 'N SWEET AROMATIC SURGEON GENERAL WARNING Cor Smoking Cor Ciss Ca Of The Mon And Throut Even You Ostale Calces MILD CIGARS ORIGINAL WILD'n MILD IMPERIAL BRANDS SURGEON GENERAL WARNING Magi Sams RAC W S ALL HAT

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