DraftKings Results Presentation Deck
DRAFTKINGS' SPORTSBOOK LAUNCH IN KANSAS HAD STRONGER
CUSTOMER ENGAGEMENT THAN ANY OTHER STATE LAUNCH TO DATE
(1)
(2)
In Kansas, we acquired customers at a faster rate per capita than we did for any OSB state launch in our history
We continue to expect new customer cohorts to pay back on a gross profit basis in 2 to 3 years
ACTIVE CUSTOMERS PER ADULT(¹) DURING FIRST 30 DAYS OF AN OSB STATE LAUNCH
1.0x
Average
(Other States pre-2022 ex. Arizona)(2)
2.9x
Arizona
(Indexed to other states)(²)
5.2x
Kansas
(Indexed to other states)
(2)
Active customers per adult is defined as the number of distinct DraftKings users who played in a respective state during the first 30 days following OSB launch in that state, divided by that state's adult population.
Other states include NJ, WV, IN, PA, NH, IA, CO, IL, TN, MI, VA, WY, and CT.
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