Prada Investor Day Presentation Deck
Prada SS 22 Women's Fashion Show - Synchronous Views
The first ever simultaneous fashion show to be shown in two cities at once
Prada
Competitor 1
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Enhanced Brand Resonance
#1 IN EARNED ENGAGEMENT
Earned Engagements across
Paris and Milan Fashion Weeks
PRADA Group
Source: SPRINKLR
Methodology: Number of interactions (like +
comments) of posts mentioning the hashtag of the
show OR "Brand"+ "Fashion Show keyword list"
Competitors: Prada, Miu Miu, Chloe, Loewe, Fendi,
Dior, YSL, Chanel, Louis Vuitton, Valentino, Versace
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HIGH GROWTH IN VIDEO VIEWS
63
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Video views
(SS21-SS22 | #M)
+70%
+115%
107
39
68
■ Other
platforms
■Weibo
SS21 Women Show SS22 Women Show
Capital Markets Day 2021View entire presentation