Snap Inc Results Presentation Deck
Average Daily Active Users (DAU)
(in millions, unaudited)
GLOBAL
332
Q1'22
EUROPE²
84
Q1'22
347
Q2'22
86
Q2'22
363
Q3'22
88
Q3'22
+ 14%
375
Q4'22
+ 9%
92
Q4'22
383
Q1'23
93
Q1'23
397
Q2'23
94
Q2'23
NORTH AMERICA¹
98
Q1'22
REST OF WORLD
150
Q1'22
99
Q2'22
162
Q2'22
100
GLOBAL DAU INCREASED 50 MILLION, OR 14%, YOY
Q3'22
175
Q3'22
+ 2%
100
Q4'22
+ 25%
183
Q4'22
100
Q1'23
190
Q1'23
101
Q2'23
202
Q2'23
We define a Daily Active User, or DAU, as a registered Snapchat user who opens the Snapchat application at least once during a defined 24-hour period. We calculate average Daily Active Users for a particular quarter by adding the number of DAUs on each day of that quarter and dividing that sum by the number of
days in that quarter.
'North America includes Mexico, the Caribbean, and Central America.
²Europe includes Russia and Turkey.
Numbers throughout presentation may not foot due to rounding.
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